Introduction

This stage explores the problem space in more depth, building on the initial project overview.

Rather than defining a solution, the focus here is to better understand the challenges users face when designing and furnishing their home, and why these challenges occur.

By breaking down the problem in detail, this stage helps ensure that later design decisions are grounded in a clear understanding of user needs and real-world complexity.


Context

Designing and furnishing a home is a complex process that involves a wide range of decisions across layout, furniture, aesthetics, functionality, and budgeting.

For many users, particularly those moving into a new home, this process is both unfamiliar and high-stakes, as decisions can have long-term impact and financial consequences.

While the process is often associated with excitement and creativity, it is also characterised by uncertainty, pressure, and a lack of clear structure.


Key challenges

Several key challenges emerge within this space:

Volume of Decisions

Users are required to make a large number of decisions, often simultaneously, which can quickly become overwhelming.

Lack of Structure

There is no clear or standardised process for approaching these decisions, leaving users unsure where to start or how to progress.

Comparison Difficulty

Users struggle to effectively compare options, particularly when considering multiple factors such as cost, style, and practicality.

Decision Fatigue

As the number of decisions increases, users may experience fatigue, leading to delays, avoidance, or lower-quality decisions.