Introduction

Following user interviews, the next step was to synthesise the findings into clear patterns and insights.

Rather than focusing on individual responses, this stage identifies recurring behaviours, challenges, and needs across participants.

These insights form the foundation for design decisions, helping ensure that the solution directly addresses real user problems.

Key insights

Insight 1 — Decision-making lacks structure

Users do not follow a clear or consistent process when making decisions about their home.

Instead, decisions are made reactively, often based on immediate needs or external triggers rather than a structured plan.

This leads to:

• Confusion about where to start
• Inconsistent decision quality
• A fragmented overall process

Design Implication

There is a need for a system that introduces structure into the decision-making process, guiding users through decisions in a logical and manageable way.

Insight 2 — Users struggle to compare options effectively

Participants relied on informal methods such as screenshots, multiple tabs, or verbal discussion to compare options.

These methods are:

• Unstructured